Logo Font and Custom Typeface
Expanded the logo font and created a custom typeface to be used for large titles and branded illustrations.
Iconography
Keeping the idea of the rook as inspiration, I expanded the concept with castle themed icons. Combined with the colour palette they have a gamified and more futuristic look which is playful when added to social content and on brand for Web3. Also used for patterns, these icons make dynamic backgrounds, accents and dividers making them versatile.
Server and Profile Pictures
Slide Deck Template
Showcasing layouts for title pages and text heavy slides. The geometric shapes paired with the colour palette give a clean look and a nod to the tech theme by referencing pixels. The brand font Titillium Web is modern and clear for a professional finish, pairing well with the dynamic layouts creating an eye-catching presentation.
Original Branding
It was important that the new branding concept corresponded with the original branding consisting of the rook icon and voxel Metaverse landscapes. The new concept allows the brand to move within corporate settings as well as the more playful Web3 environment.
LandVault Rebrand Concept 1
Open window logo redesign for LandVault. Rebranding exercise set by LandVault’s art director. Focusing on rook as the key element of the logo, I created castle tower made up of the letters L V to turn into a memorable icon. To go with this I constructed a custom typeface. The theme was tech meets gaming in a playful style.